Inbound Marketing Manager

/Inbound Marketing Manager
Published: September 22, 2022
Location
Leeds
Job Type
Specialism
Salary
£40,000 - £50,000 - Hybrid working options – 3-4 days in the office
LWR Reference
KE/47959

Description

Our client is a rapidly growing international marketing technology company and they are looking for an experienced B2B Inbound Marketing Manager to join their team. The role will be reporting into the CMO and will involve managing a growing team of 10. This role will ideally suit someone looking for strong career growth potential and who enjoys working in a fast paced and dynamic environment.

We are looking for someone with strong B2B marketing management experience and a background in the technology/software sector ideally. You will need to have experience of managing international paid search and social advertising campaigns, experience of personalisation and automation technology to drive inbound leads and conversions and a good knowledge of website analytics and conversion rate optimisation.

Duties include:

  • Managing the inbound marketing campaigns including paid search, paid social, email and content campaigns
  • Managing a team of inbound marketing executives with a focus on improving conversion rates
  • Overseeing external agencies such as paid media, CRO and SEO
  • Working closely with the content team
  • Implementing using segmentation and personalisation techniques within HubSpot
  • Website analytics and conversion rate optimisation

We are looking for:

  • Minimum of 2 years’ experience in a digital B2B marketing management role
  • Line management experience
  • Experience in a technology/software/SaaS based company
  • Experience in using personalisation and automation technology
  • Experience in using HubSpot and CMS Hubs
  • Advanced knowledge of website analytics, conversion rate optimisation
  • Data focused approach
  • Program management tools such as Wrike, Asana or Monday
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2022-09-22T11:47:47+01:00
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